Rapidly expanding marketing channels and increasing digital options are making it difficult for marketers looking to improve and centralize their online efforts. Disparate point tools exist but only solve a fraction of marketers’ problems and can make running marketing operations and campaigns more complex. Marketers need easy, affordable and integrated online marketing solutions that will enable them to take control of their activities and measure results.

Yuen will address an audience of brand marketers, advertising agencies and online publishers on how marketers can master digital marketing and technology integration to overcome today’s marketing challenges and pave the way to greater ROI.

For more than ten years, ad:tech has provided media, marketing and technology professionals with tools and techniques to succeed in a changing digital world. With 11 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it a resource and destination for digital marketers everywhere.

Website: www.lyris.com